Website Compass - For companies serious about success

Not sure where to head with your Web and Internet Marketing efforts?

Try our Website Compass. The Web Compass combines our Website Plan and Internet Marketing Plan into one comprehensive map for the future. We conduct valuable and insightful market research, develop recommendations for site design, navigation, and technical elements, outline steps for launching an Internet Marketing program, and provide suggestions for launching and managing your Web effort. The Web Compass may include any of the following components:

Market Research: Conduct comprehensive market research that focuses on your customers and competitors and confirms or identifies new user goals and a Website strategy.

• Analyze online competition (up to 5 included) and outline competitive advantage and best practices
• Survey target audience (up to 5 included)
• Analyze current site statistics
• Define target markets and user goals
• Identify Website objectives and goals

Site Design & Technical Elements: Develop a checklist for recommended usability improvements to engage your user with compelling design and sound technology.

• Recommend home page improvements
• Recommend content improvements
• Recommend navigation and site map improvements (or develop new site map and wire frame up to 20 pages)
• Review and test interactive components (search, e-commerce, forms, etc.)
• Recommend design improvements (navigation, colors, artwork, fonts, animation, etc.)
• Identify potential technical improvements
• Review site for consistency in content and design

Internet Marketing: Develop Internet marketing strategies and action plan to drive qualified traffic to your Website.

• Define search engine strategies
• Perform keyword and ranking analyses
• Provide Search Engine Optimization (SEO) recommendations
• Outline online advertising campaign strategy
• Define opt-in e-mail newsletter approach
• Identify appropriate online marketing channels, including related online magazines, blogs, discussion groups, portals, affiliate marketing, reciprocal linking, etc. to get the word out.
• Recommend statistical monitoring program
• Coordinate with offline marketing efforts

Web Launch & Management: Develop processes for launching and managing your Website.

• Recommend an effective internal Web team
• Identify appropriate Web policies and procedures
• Develop a Web launch plan

Investment: From $6999

Call us at 908-915-5067 OR Complete the form below.